Starting out on a new server is a lot of work — you need to build allies, acquire blueprints, farm resources, learn the map, etc. The learning curve can be particularly steep for new players who are not yet familiar with core game play concepts.
This Rust survival guide does a great job of outlining variables you should keep in mind regardless of whether you’re a brand new player that’s starting fresh or a seasoned vet looking to refine their gameplan. The guide is designed for high population servers (ie, hundreds of simultaneous players), but the same core concepts will take you just as far (farther?) on a low population server like Born to Rust.